When you have a particular product that you would like to introduce to new clients, suppliers and buyers the easiest way to get that introduction is through a trade show. This tactic gives a hands on experience and a one to one introduction, which results in quality leads and list building for future follow up and even same days sales, in some instances.  It is easy to accomplish this if you have a plan to implement, knowledgable staff, defined goals and a follow up procedure in place. Otherwise, this could end up just being a very costly day away from the office.

Even with this great plan in place, you will still need to get that stream of traffic to your booth. In my experience, it has proven that a great entertainer draws a crowd and pulls people in or makes people stop that normally may have just passed right by without even a second glance. Creating a spectacle stirs the curiosity within each of us and before long the freshly entertained crowd has forgotten about whatever problem they recently had and is ready to hear what you have to say. After all, you must have something special to tell them if you had enough foresight to bring such an ingenious entertainer!

This is where your most seasoned trained sales force must be ready to capitalize on the plan you have practiced and put into place before this weekend. When everyone knows exactly the part that they will be playing in the days event, you will surely have a very successful Trade Show experience.

Magic and/or balloon twisting can be great and can be customized to fit your needs. Remember planning is key and something that should be planned at least a few months in advanced. Make it count by putting the “Show” back into Trade Show!

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Filed under: Balloon TwistingComedy MagicEvents

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